How Can I Breakthrough My Sales Plateau Using Your Method of Farming?
This entry is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, "Becoming Wealthy During Turbulent Economic Times". To hear the teleseminar, go to: www.geconnection.com/turbulance.html. To claim the FREE gifts that are given away during the teleseminar, go to: www.geconnection.com/testimonial. How can I use your method of “farming” to breakthrough my current plateau of sales in my job? “I really got a lot out of your perspective on hunting vs. farming as a way of attracting new prospects and customers. I\’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has flattened out and I can\’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really break through with my sales, not just to feel good about what I’m doing?” Mike B. CPA, Fredericksburg, VA ANSWER: Jon Berghoff Mike, you are right on in searching for a way to use this spiritual principle to increase your success. Most critical is knowing that it takes creativity, proactive effort, and old-fashioned hard work to provide value for other people. It can’t simply be an emotion or an attitude. The emotion, or attitude is required, but only effective when backed up with action. You might remember in the teleseminar that I mentioned the importance of behaviors, not just thinking, to increase results. I would pose this question: What are some ways that you could be adding value that are simple to do, that you have allowed to become easy not to do? This is a good starting point. If this triggers anything, than put it to work. You might take the three areas from the call: gift giving, distributing information, and problem solving, and ask yourself; what are the fastest, easiest ways you could apply these secrets. I use the words “fast” and “easy” because most people over-complicate the process of farming (giving value first, asking for business second). It might be as little as making sure you answers every phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach. It could be the difference between sending out a packet of complimentary, applicable information to your prospects before you meet them for a sales presentation, so they are trained early on to see you as an authority or expert. Maybe it means hosting a teleseminar for everyone in your sphere of influence, showing them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field. Jon Berghoff Jon Berghoff is the founder of Global Empowerment Connection. GEC has a history of creating sales, leadership, and entrepreneurial success through ‘harmonic influence’ over ourselves, others and the world. Subscribe to Insights on Influence, our free e-zine at www.geconnection.com. |
